Got this Baby Plus from Takashimaya at the baby fair... at $288 sgd.
What is it?
The BabyPlus curriculum is a series of 16 naturally derived sounds that resemble a mother's heartbeat. The rhythm of the sounds increases incrementally as the pregnancy progresses. The BabyPlus sonic pattern introduces your child to a sequential learning process, built upon the natural rhythms of their own environment.
This "auditory exercise" strengthens learning ability during the developmental period when the advantages will be most significant and enduring for a child. BabyPlus is the first educational tool designed for prenatal use that has been proven effective. BabyPlus children have an intellectual, developmental, creative, and emotional advantage from the time they are born.
The BabyPlus lessons are designed to be played for one hour, twice a day. For optimal benefits, start using BabyPlus anytime between 18-32 weeks of pregnancy.
The BabyPlus Prenatal Education System is at the forefront of the 21st century learning revolution.
Since 1989, parents in more than 60 countries worldwide have given their children the BabyPlus advantage.
Your baby can very clearly hear these patterns. She/he learns to discriminate between the sound coming from the mother and those from BabyPlus. In other words, learning has begun.